Fair Pricing: Consistent Results That You Can Count On

What is the Fair Pricing Engine?

The Fair Pricing Engine is our patented technology that ensures our advertisers see consistent results across diverse traffic sources. Any Webjuice partner can bid with the utmost confidence that they’re paying a fair price for every click. This benefits both publishers that are focused on quality users and traffic, and advertisers concerned with profitable results.

How will the Fair Pricing Engine benefit me?

Managing pricing in any campaign can seem like an insurmountable challenge when dealing with multiple channels and traffic sources on a large scale. That’s why we invented the Fair Pricing Engine, to bring an element of simplicity to the campaign management process while providing peace of mind to partners.

How does the Fair Pricing Engine work?

The Fair Pricing Engine constantly analyzes traffic patterns and click attributes to identify and account for varying click values for traffic originating from different sources. We refer to this as Click Quality Scoring.

How does Click Quality Scoring work?

Bid pricing for any click can be reduced or adjusted in real-time for all valid clicks to account for disparities in individual quality scores. In addition, clicks whose quality score falls below a specific threshold are proactively filtered to protect our advertisers from invalid click activity. In almost all cases, proactive filtering catches invalid click activity, however, it’s important to note that the Fair Pricing Engine ensures that you are always protected for even the small number of invalid clicks that may pass through our filtering (bid prices for valid clicks you receive are adjusted to compensate).

Learn more about how Webjuice benefits Advertisers and Publishers.