Webjuice Technology Solutions

At Webjuice, technology plays a pivotal role in enabling us to deliver scalable, targeted and highly qualified traffic to our advertising partners. Consumer audiences are becoming increasingly fragmented across the internet. This trend is creating an enormous challenge for vertical-specific marketers who want to reach a highly engaged niche user. At the same time, publishers are tasked with finding easy to implement solutions that can maximize yields over all segments of their traffic base.

Webjuice's technology platform provides a cohesive solution to these challenges and more.

How do we do it?

• Simplifying the buying process by organizing our audience into categories that closely align with our advertisers' individual needs
  
• Leveraging best-of-breed targeting techniques to reach the right consumers with the right message at the right time
  
• Continuously measuring, analyzing and optimizing campaign performance in near real-time to weed out underperforming traffic sources
  
• Dynamically managing pricing across numerous traffic sources to ensure consistent results across the entire marketplace
  
• Protecting our advertisers from invalid clicks through real-time filtering using our proprietary Click Quality Scoring.